How to Fail in Politics Without Really Trying

Or, How to Make Undecided Voters See Red

Logos for the Democratic and Republican Parties

In a presidential election year, the voters who matter are the independent or undecided voters in swing states. The political party that wins will convince these voters that their candidate and platform are the best for them. They make voters feel good about their candidate and feel hope. This strategy won in 2008 and again in 2016.